Digital Activation Specialist

As a Digital Activation Specialist, you will be a key player in our vibrant and growing marketing team. Your core responsibility will be to drive our ambitious digital activation strategies, with a strong focus on growth hacking and a test & learn approach. You will be instrumental in planning, executing, and optimising digital marketing campaigns across various channels, including paid media, social media, search engines, and email.

Key Responsibilities, this will include but is not limited to:

• Develop and deploy growth hacking techniques to rapidly scale our marketing efforts, identifying and exploiting new opportunities for growth.
• Drive a culture of experimentation by constantly testing new ideas, strategies, and channels, iterating quickly based on data-driven insights to optimise performance and outcomes.
• Utilise A/B testing and other analytical methods to refine digital campaigns, ensuring continuous improvement and maximisation of ROI.
• Working closely with our Campaign Manager, plan, execute, and optimise digital marketing campaigns with a strong focus on paid media, across diverse channels including social media, search engines, email, and display advertising.
• Ensure campaigns are data-driven and results-oriented, with constant monitoring and adjustment to enhance effectiveness.
• Lead SEO planning efforts, working closely with the content team to ensure seamless delivery and impactful results.
• Develop content strategies that enhance organic search rankings and boost brand visibility.
• Create and manage dynamic social media campaigns that increase brand awareness and audience engagement.
• Design and execute targeted email marketing campaigns, optimising for deliverability and customer engagement.
• Monitor and analyse key performance indicators (KPIs) to evaluate the success of digital campaigns.
• Provide detailed, actionable insights and recommendations to optimise future digital strategies.

Skills and Experience: 

• Marketing related degree preferred although not essential
• A minimum of 3 years in a previous marketing role
• Experience with planning, executing, and optimising digital marketing campaigns across various channels.
• SEO best practices, including keyword research, on-page and off-page optimisation.

Our vision is to be the best technology partner to work for and with – we are really proud of our achievements so far: 

• Customer Net Promoter Score of +85 
• Gold Award Investors in People Accreditation  
• 3-star “World Class” Best Companies accreditation, and for 2022 and 2023:
• The no. 1 best telecoms company to work for 
• The 9^th best company to work for in the Midlands 
• The 34^th best large company to work for in the UK 
• Platinum Eco Vadis rating

We select candidates with the right skills, experience and values to join us and selection is based on a fair and equal process. We’re proud to be committed to equal opportunities and welcome all applications. As a specialist in secure technology solutions, all successful candidates will be subject to preemployment checks, so we can ensure compliance with our ISO27001 (Information Security) and Cyber Essentials Plus certifications. We are committed to using any personal information you may give us in a secure and proper manner, for more information please see our privacy policy on our website.